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NEWS

Welcome to the Tobacco Labelling Resource


Tobacco packaging serves as a critical link to consumers, both for the tobacco industry and for governments seeking to convey the health risks of smoking. The brand imagery of the package is the foundation upon which all other marketing is built and plays an even greater role in jurisdictions where traditional forms of advertising, promotion, and sponsorship are restricted.


New international guidelines for tobacco packaging and labelling are being established under Article 11 of the World Health Organization’s Framework Convention on Tobacco Control (FCTC)—the first international treaty devoted to public health. Article 11 covers three critical areas:

This website includes resources to help guide the development of effective labelling practices. You can also post questions in the Discussion Forum that will be answered by international experts in tobacco labelling.
 

 
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    Much of the information on this site has also been summarized in a Toolkit that acts as a guide to evidence and implementation of Article 11. The Toolkit includes background information, as well as recommendations for designing health warnings, evaluation, preparing legislation, and implementation. See the Toolkit section for more information.

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